Anime Fans are Saving Lives with the AnimeLab Blood Challenge!

There were smiles all round yesterday at the Sydney Town Hall Blood Donor Centre as we kicked off the AnimeLab blood challenge!

You may have heard by now that we have officially partnered with the Australian Red Cross to target a major gap in blood donations. Younger people account for the largest number of first-time donors in Australia, but the lowest number of return donors. That’s something we aim to change!

Kydrasaur cosplay and Adam are cosplaying from the beloved anime Cells at Work, alongside of Alyssea Nicole who is a kidney transplant survivor.

Yesterday some amazing everyday heroes came along in cosplay to show their support and roll up their sleeves, donating enough blood to save 12 lives. This event marks the start of a massive Australia wide drive were AnimeLab is aiming to see who can take out the ultimate title in the biggest challenge since Naruto vs Sasuke. This off-field battle needs you to pick your team and donate blood. Every time you donate your team will score a point. You’ll also save three lives with each blood donation.

The contenders for the title of Life Saving Champions are; Warriors, Titans, Scouts and Ninjas. (You see what we did there 😉)

Teams will have until November 1st to donate.

Become an everyday hero and contribute to your teams’ victory in three easy steps:

1. Register to self-service.

2. Once registered, choose your team

3. Make an appointment at your local donor centre.

If you want to really help grow your teams tally, consider donating plasma which can be donated more regularly. The winning team will be announced on social media with a special illustration.
It’s time to choose your side and save some lives!

You can keep an eye out on which team is leading with this live tally here:

We wanted to say a HUGE thank you to everyone who came along yesterday and made the event such a success! You truly are our heroes! We can’t wait to see how far we can take this. The team here at AnimeLab know just how passionate and welcoming our community is, and it’s a privilege to be able to arrange this drive for you all.

Madman CEO Tim Anderson kicked off the day by donating plasma with Dru Mills (Left) the National Partnerships Manager and Chris Lewis (Right) the Town Hall Donation Centre Manager

Starting at Madman Anime Festival in Sydney, AnimeLab and Red Cross will travel to various locations throughout the year with the aim of educating potential young donors on the importance of giving blood. Feel free to pop in and say hello!

Kydrasaur cosplay is dressed as Red Blood Cell and Frosty cosplay as Macrophage from the comedy anime Cells at Work!

You can find more work from Kydrasaur here! And more from Frosty here! 


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